Collection: Pono Hawaiian Foods Co - Apparel & More

Pono Hawaiian Foods Apparel and more! Get yours today and show your Pono love! 

CHECK OUR ISLAND PARTNERS FROM KIHEI MAUI!

We love to support our island partners! Tim and Tim both grew up together in Kihei! They both run island packaged food companies! Check them out! Au'rai!

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Howzit! This is Pono's island pantry. It holds Hawaiian-style furikake, Island Chili Crunch in Mild and Spicy, and crispy seasoned shallots, all made from the recipes Braddah Tim grew up with on Maui. Shake them over rice, poke bowls, noodles, veggies or popcorn to bring a little island flavor to your everyday cooking. Our Island Chili Crunch Two Pack currently ships free, with no minimum.

Explore Our Hawaiian Furikake, Chili Crunch & Island Toppings

This collection covers three kinds of island toppings: a classic furikake rice seasoning, a savory chili crunch, and a crispy shallot topping.

  • Nori Komi Furikake. Our classic island-style rice seasoning, made with nori seaweed and sesame seed for a slightly sweet, salty and umami taste. Choose a 2.5oz jar, Two Pack (2 x 2.5oz), 1lb bulk bag, or bulk case pack of 1.1lb foil bags for restaurants and poke shops.
  • Island Chili Crunch. Crispy chili flakes and aromatic ingredients in rice bran oil, made for savory umami as much as heat. Available in 6oz jars, Mild or Spicy; the Two Pack includes one of each.
  • Island Crispy Seasoned Shallots. Shallots and garlic fried to a golden crisp, then seasoned with chili powder, umami seasoning sauce and chili oil. Each bag is 2.65oz.

These are island-style recipes from one family's kitchen, bottled for home cooks—not a generic blend. The furikake follows the style that became a Hawai'i staple during the plantation era, and the chili crunch leans savory rather than just hot.

Why Choose Our Hawaiian Furikake & Chili Crunch?

  • Authenticity: Braddah Tim learned these recipes from his mom and dad on Maui. He opened his first restaurant in Santa Cruz in 2004 and Pono Hawaiian Grill in 2010. In 2021 he partnered with a family-owned manufacturer to bottle the same flavors from his kitchen.
  • Ingredients: Nori Komi Furikake uses non-GMO ingredients and is gluten-free and plant-based, with no artificial colors or flavors and no preservatives. Island Chili Crunch is plant-based and non-GMO, with no preservatives. The shallots are plant-based and vegan, with no MSG, preservatives or artificial additives.
  • Quality: Made in a GHP and HACCP-accredited, USFDA-registered facility.
  • Sourcing: Every recipe starts in Maui, and we partner with a family-owned manufacturer to make it.
  • Choice of size and heat: Pick a single jar, two-pack, 1lb bag or food-service case. Chili crunch comes Mild or Spicy.
  • Shipping: Orders ship via USPS Ground Advantage. They usually process in 1–2 business days and arrive 3–5 days after that.

How to Use Hawaiian Furikake & Chili Crunch

  • Rice and poke bowls: Sprinkle Nori Komi Furikake over steamed rice or sushi. Spoon Island Chili Crunch over poke bowls for crunch and umami.
  • Noodles, ramen and stir-fries: Finish a bowl of ramen or a stir-fry with Island Crispy Seasoned Shallots or a spoonful of chili crunch.
  • Beyond Asian dishes: Try furikake on popcorn, salads, veggies, seafood or meats. Use chili crunch to top tacos, pizza, pasta and soups.

Frequently Asked Questions