On Steamed Rice
The classic Hawaiian rice seasoning, a generous sprinkle over a hot bowl.
No MSG Added
100% Plant-Based
Made in a Certified Facility
Non-GMO & Gluten-Free
Pono's Best Seller
TRY BOTH HEATS: MILD & SPICY ISLAND CHILI OIL CRUNCH
Garlic, shallots, sesame, and Hawaiian chili in a crunchy umami chili oil, good on eggs, poke, noodles, or straight off the spoon. The island chili oil crunch Pono fans can't stop reordering.
WAY TO USE IT
One jar of Hawaiian furikake, endless plates.
From steamed rice to poke bowls, Pono's Hawaiian furikake seasoning and island chili oil crunch turn any plate ono in seconds.
In a Poke Bowl
Ahi, rice, umami chili oil, a Pono house favorite.
Topped With Shallots
Top creamy avocado with bold furikake flavor and island chili crunch.
Straight Off the Spoon
No judgment. It's that good.
Shop By Category
Buy Hawaiian furikake, chili oil crunch & more.
Every Pono favorite, one place: Hawaiian furikake seasoning, island chili oil crunch, crispy shallots, and 'Ohana apparel. Order online and taste the islands at home.
ABOUT US
Crafted On Maui. Bottled For Your Kitchen.
We bring the authentic taste of the Islands to your kitchen with bold, flavorful Hawaiian food products, furikake seasonings and chili oils inspired by island-style traditions. Our products are crafted to elevate everyday meals, making every bite rich, delicious, and unforgettable.
Our founder, Braddah Tim, is from the Island of Maui, where these recipes began. From our kitchen to yours. Aloha dashed daily. Au'rai!
Wholesale & Bulk
Unlock Our Wholesale & Bulk Furikake Catalog
Now available in bulk, perfect for restaurants, poke bars, and retailers craving Hawaiian rice seasoning by the case.
· 50% off your first order (up to $150)*
· 1 year of free shipping with us*
· 60-day payment terms for eligible retailers
· Free returns on your first order
· Available for retailers who are new to Faire
QUESTIONS
Frequently Asked
Got questions about our Hawaiian furikake, chili oil crunch, or shipping? Here's what Pono shoppers ask us most.
What is furikake?
Furikake is a Hawaiian-style rice seasoning (also called Hawaiian rice seasoning) made from nori (seaweed), sesame seeds, and salt. Our version adds bold island ingredients and umami-forward flavor you won't find in a traditional Japanese furikake.
Can I buy Hawaiian furikake and chili oil crunch in bulk?
Yes, our 1lb bulk furikake bag and wholesale case packs are available for home cooks and retailers alike. Head to our Wholesale & Bulk Catalog above for bulk furikake pricing.
Is your furikake seasoning gluten-free?
Our furikake seasonings are gluten-free and Non-GMO. Always check the label on the specific product you're ordering, since formulations can vary by flavor.
How do I use furikake, chili oil crunch, or the crispy shallots?
Furikake is classic on steamed rice, but just as good on eggs, avocado toast, or popcorn. Chili oil crunch and crispy shallots go on everything from poke to noodles to soup.
What makes Hawaiian-style furikake different?
Traditional Japanese furikake tends to be lighter and more delicate. Our Hawaiian-style furikake, developed from Braddah Tim's Maui recipes, is bolder and more umami-forward.
Do you ship Hawaiian food products nationwide?
Yes, we ship Hawaiian food products nationwide via USPS Ground Advantage. Orders process in 1 to 2 business days, with delivery 3 to 5 days after. Our Two-Pack Island Chili Crunch ships free with no minimum.
Our Island Partners
Shop Adoboloco: Hawaii's Favorite Hot Sauce
Check out Adoboloco, made by our longtime friends from Kihei, Maui. Delicious island-style hot sauces, BBQ sauces, and srirachas. Yessah!
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In The Kitchen With
Meet Braddah Tim, Our Founder
The customer quote "Never Ever Forget Da Furikake!" now lives in the reviews strip below. This section gets one clear heading instead of two competing ones.
Let customers speak for us
Killa Ono Crispyz
Ho! Brah Dis buggahs is Ono! Guarantee "Broke Da Mouth!"
Christopher Morocco
Second to NONE in Chili Crunches - I mean!!
Okay folks, I initially ordered a jar of the Island Chili Crunch (spicy), on Amazon. Upon arrival the lid seemed as though it hadn't been properly sealed from the factory, so didn't think it'd be safe to consume. We all unfortunately know the return/exchange policy on food items, so I got the contact info. off the jar, sent an email, & hoped I hadn't just lost $$. Y'all, not only did I get a timely response, but it was a response from the founder himself! He made it soooo darn easy, as I'd attached proof of purchase & photos of the condition upon arrival, in simply asking for my mailing address & dropped me a replacement package in the mail. This was all in less than a week - Done & donskies...!
Wait, wait, wait!!! Once I opened my new package, the smell immediately made me pull out my pad thai, warm it up, & top it with this edible Gold! When I tell you I ate a ¼ of the jar night 1, it might be a lie - probably closer to ½. If you're on the fence about this, don't be. Buy this product, as you won't be disappointed. It's in a class of its own when it comes to chili crisps, & you will not taste anything like it. I regularly use 3 other chili crisps, & I've been converted. The umami, the perfect crisp & consistency is above them all. I'm likely going to have to re-do my budget as I think this has become a new weekly expense! LOL
~Happy tasting & repurchasing to y'all
(Oh, because this doesn't stay out of your mouth long enough, there are no photos. Just believe me when I say this piques all the senses)
Zee W., TX
Delish! Amazing customer service
Delish! Amazing customer service. Love your products
Anonymous
Love the products
Maria
NEW FAVE!
My new favorite sweatshirt! YESSAH!
Brownie B.
Delicious furikake
Delicious furikake, shipped very quickly and great order and shipping status communication. I've ordered 3 of the large bags and will continue to order.
Ernst
Love!!!!
All what we use for our poke bar franchise! Fabulous product, always consistent and quick shipping. Having this Nori Furikake available in the 1LB quantity has been as great product for our high volume of sales.
Lin
Great Quality and
Great Quality and value!
Brownie B.
I love pono!
I love pono! My partner and I always keep a bag of it in our fridge.
Anonymous
I really the nori furikake
I really the nori furikake. It’s the right balance of ingredients. I have been using it whenever I can on fish, rice, noodles and just about anything that might work as far as taste goes.
Michael Bracke
Pono Is Ono
No food item escapes this chili crunch--I have slathered, doused, drizzled and poured Ono Island Chili Crunch on virtually everything that is edible--rice, potatoes, beef, chicken, tofu, pizza and I even added some to poke. I have tried at least 6 other similar sauces but Ono Chili Crunch is no ka oi. Shared some with friends who in turn purchased your product. Mahalo!
Bruce Pelekai
So much YUM!
We only bought two jars because we were trying it for the first time, but it was amazing. And now it’s already gone.
Erin Schurenberg
It’s a great product
It’s a great product. My only criticism is it should have a shaker opening because if you aren’t careful, you will pour too much furikaki…
Ron Mayberry
onolicious
I love the taste and crunch!
Ron Mayberry
So Flavorful
Perfect combo pack. Love it.
808 Momma 🌺